My Final Major Project at university, ecoactivist is a social media environmental activism programme. It was an exercise in branding, advertising and marketing.

ecoactivist was conceived as an idea to bring environmental activism into the age of social media, organisations such as 38 Degrees have shown that in little more than a few months a fully fledged, effective and powerful activist organisation can be built, simply through use of social media tools.

Following the lead of ‘38 Degrees’ and ‘Take Back Parliament’ this organisation seeks to build activism and brand it through the use of the ‘green blue green’ colour scheme, the aim being that you would always be able to identify an ecoactivist protest and member through its brand, and in turn have the brand and colour scheme associated with environnmental activism in general, through heavy involvement with existing causes.

Services like 38 Degrees, who built their brand on social network advertising, inspired ecoactivist, but the organisation has not carbon copied these techniques. As you will see in the pages that follow, conventional above the line and new high tech advertising plays a key role in building the brand.