Portfolio « Darran Gange > Marketing & Design

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Island Turbine Action Group

By darranOctober 28th, 2010Branding, Environmental, PortfolioNo Comments

Started in January 2009 by Kerri Trickey and Jennifer McKean, the Island Turbine Action Group (ITAG) was a campaign group formed to support Wind Turbine applications on the Isle of Wight.

The group was primarily Facebook based, and designed to counter the group called ThWART (The Wight Against Rural Turbines).

Since its formation ITAG has gained 1,751 members on Facebook, and been featured in the local media when Turbine issues have been raised.

I designed the logo for the group, which was selected from a number of designs by Kerri, I also produced a website for the organisation, and finally I produced placards protesting the Vestas wind turbine factory closure in summer 2009.

Each of these elements has been reproduced in local and national media, the placards being seen on the front page of The Morning Star, in the pages of The Socialist Worker, and in the background of national bulletins.

Locally the website was shown in a report by BBC South Today, and logos and photographs of the placards could be found in the Isle of Wight County Press and news site VentnorBlog.

ecoEmblem

By darranOctober 27th, 2010Branding, Environmental, PortfolioNo Comments

ecoEmblem is a venture which off-sets the carbon used to make your mobile device and puts that money into wind energy projects around the UK.
emblem
In mid 2009 I was asked to create the identity for a new venture by student Daniel Perkin, which became ‘ecoEmblem’. The venture sells stickers or ‘emblems’ for mobile phones and laptops, which go towards funding wind energy projects in the UK. The logo also represents the emblem product itself.

As part of the project I designed not only the logo, but also packaging for the product, as you can see below.

I was asked back to design both the website ecoEmblem.com, and the packaging for the product which I endeavoured to make professional class.

University of Northampton Debating Society

By darranOctober 15th, 2010PortfolioNo Comments

In November 2008, I joined the newly formed University of Northampton Debating Society (UNDS), and within a few weeks I had come up with a new logo for the society.

The logo I created graces the front of UNDS branded clothing, and my posters could be found around the University through 2009 and 2010.

Soon I was producing posters for UNDS, and was elected ‘Marketing and Web Officer’ in charge of producing marketing materials and maintaining the website. You can see the website at unds.org.uk

On the right is a campaign I created for the society during Freshers’ Fair, and later I produced posters for the public events that were held by the society. Some examples of which you can see below.

The Squirrel

By darranOctober 1st, 2010Magazine, PortfolioNo Comments

In mid 2009 the Students’ Union started their “newspaper”, it was a magazine called “The Squirrel” and my friend Boe had been chosen as editor. I as a keen volunteer became the magazine’s sole designer and helped to give the magazine a professional image in its early stages.

Over the 4 issues that I helped produce, the look transformed from a newspaper style to the magazine look you can see on the right.

The basics, such as the Logo and initial type design had been done by a different designer, however over time while the logo remained, I altered the type design to better reflect the magazine-style design preferred by myself, readers, and the editor.

Students’ Union

By darranOctober 1st, 2010Portfolio, PostersNo Comments

As a result of my designs for the Debating Society and others, I was approached by the University of Northampton Students’ Union to do graphic design & posters on their behalf.

So far I have only done a few projects, but I have given each project a distinctive look & style, while remaining in keeping with the Students’ Union’s brand identity.

Most projects are posters, however, as you will see above, I have also done some logo design for the Union, including this one for Course Reps.

ecoactivist

By darranOctober 1st, 2010Advertising, Branding, Environmental, PortfolioNo Comments

My Final Major Project at university, ecoactivist is a social media environmental activism programme. It was an exercise in branding, advertising and marketing.
ecoactivist 'do nothing, sit back and relax' billboard campaign

ecoactivist was conceived as an idea to bring environmental activism into the age of social media, organisations such as 38 Degrees have shown that in little more than a few months a fully fledged, effective and powerful activist organisation can be built, simply through use of social media tools.

Following the lead of ‘38 Degrees’ and ‘Take Back Parliament’ this organisation seeks to build activism and brand it through the use of the ‘green blue green’ colour scheme, the aim being that you would always be able to identify an ecoactivist protest and member through its brand, and in turn have the brand and colour scheme associated with environnmental activism in general, through heavy involvement with existing causes.

Services like 38 Degrees, who built their brand on social network advertising, inspired ecoactivist, but the organisation has not carbon copied these techniques. As you will see in the pages that follow, conventional above the line and new high tech advertising plays a key role in building the brand.

ecoactivist's social media presence, including Facebook and Twitter.

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