BBC News refreshes its look, and brand.
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The BBC has once again done a half million pound ($1 Million) renovation to their News division, changing and reinforcing their brand, and changing their look.
The BBC keeps refreshing their look based on the same basic idea that was concocted back in 1999, the beaming radio waves, spinning globes and the moving words. Oh the moving words.
So now, the BBC, asking for ‘Simplicity’ Lambie Nairn has provided the same answer as the designers of Special K did, plenty of white space to differentiate the product. As for the globe, instead of emitting radio waves, it is made of them.
The Telegraph seeks attention by saying the new look is nauseating, I wouldn’t go that far, but I don’t exactly like the new look. I would agree the look was a bit stale, but the new versions seem a bit strange.
What I do like is the brand changes. If you ever found yourself calling the BBC’s 24 hour news network ‘News 24′, or calling their 10pm News bulletin “The Ten O’Clock News’ the BBC wants to get rid of your kind. How? ‘BBC News 24′ is now called just ‘BBC News’, (which it should have been called all along) ‘24′ never matched the BBC’s other 4 numbered channels, so it makes sense to just call a spade a spade.
There is one problem however, being that nobody at the BBC knows what to call it. Is it BBC News, or the BBC News Channel? The website seems to be the centre of this confusion, and the word ‘channel’ reminds me of the ill fated ‘ITV News Channel’, so I think the BBC should avoid it at all costs. The other big change is that international channel, ‘BBC World’, is to be renamed ‘BBC World News’, the channel no longer contains as much general interest content like Top Gear, and it now tends to resemble BBC News with adverts, so it makes sense to have the change. Unfortunately the channel now has a terrible logo, but the name is good in my opinion.
Finally the 10 O’Clock News and the like are to be known as the ‘BBC News at Ten’ etc. All part of getting the ‘BBC News’ brand in your head, you see. It’s “dying” apparently, in a world of aggregated news where no one is sure where the source is.
Holy Crap: I just got Dugg!
I always figured you needed to submit your own content to digg if you wanted to get dugg, but it seems over night something I did got dugg, without me even knowing about it.
I edited down this clip from Tekzilla with Kevin Rose and Patrick Norton explaining whether people should switch to the mac about 2 days ago and I check today and it had 11,000+ views, I didn’t know if this was normal, but after some further investigation, check it out, I got dugg, majorly, like 719 diggs. (One was me, like, the last one).
The face of digg is obviously Kevin Rose so I should have known this would be popular, but I only uploaded it for a friend to see if I could convince him of the greatness of the mac.
You know it just goes to show that the best way to get appreciated is to steal other people’s content. Ha. Joking aside, I think this would have caused a lot of Kevin Rose fans and those who hadn’t seen the show to check it out, so I figure no harm no foul.
If you’re interested in the video, feel free to check it out below…
Tekzilla is a programme produced by revision3, and is available as a podcast from the Tekzilla homepage, it’s very good quality and loads of the commenters on youtube thought it was from TV. I hope you check it out!
Video on Digg (Digg it!)
My YouTube Channel (What on earth will this nut post next? – Subscribe!)
Wild Speculation II: Gizmodo weighs in…
“Apple Cinema Displays. Long overdued and surpassed by the competition at this point, the Apple Cinema Displays could be renewed in this Macworld. However, with new Mac Pro systems without any aesthetic change, don’t expect a revolutionary change in terms of design. Most probably, it will be an evolution that will match the current professional desktop and in line with the looks of the latest iMac. (emphasis mine)
So it could look like this? This image I found on Apple.com?
It will be cool to see how this plays out, but even if I am right, nobody’s going to care. Darnit.
Original gfxl Post (with 9to5Mac comment)
Drawing vs. Reality
Another Digg gem from the Drawing department… 
Check out more at Funny World. via Digg.
Drawing a PSP in Microsoft Paint
Microsoft Paint fascinates me and it is one thing that lacks from a mac, it’s not something I will ever particularly need but it’s simplicity is intriguing. In this video by graphic artist Randis Albion we can see he’s obviously very proficient at the program, it’s simply astonishing.